I have yet to play with google analytics – a little paranoia about the fact that they know too much about you when you use enough of their tools, but I may yet test it out.

For now though tracking PPC & PPV results down to the last penny is like a revelation for me, even though I’ve always known how to do it.

There are many things you can do with the analytics, and I am still figuring them out. I know the biggest step for me in this was setting up a “goal” and then being able to track the conversions from all of the traffic.

I now know the ones converting, so I am trying to expand in those types of methods.

And of course, test. Don’t spend a bunch of money until you test.

Good article!

Mike